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It is now easier and safer than ever to buy diamond jewellery online, when you know what to look for. You should check certification and seller reputation, understand the 4Cs,...

Finding your ideal lab-grown diamond will depend on your understanding of both cut and clarity. While clarity communicates the amount of internal and external blemishes a diamond has, it's the...

A diamond ring for women is more than jewellery, it embodies love, uniqueness and style. When it comes to selecting a diamond ring, you must consider the Four Cs, choose...

Selecting the ideal engagement ring is an important step in your love story. Lab-grown diamond rings have the same sparkle, clarity, and elegance as natural diamonds, but they are ethical,...

Have you ever asked yourself what gives a diamond its brilliant sparkle? This guide explains why the 'cut' holds the most weight of the 4Cs. Learn about the science of...

What is diamond clarity, exactly, in reference to lab-created diamonds? Our ultimate guide explains the GIA clarity scale from Flawless (FL) to Included (I). Find out how lab-grown technologies yield...

Ready to select the right lab-grown diamond? Our ultimate guide simplifies the 4Cs: Carat, Cut, Color, and Clarity. Discover which are most important to maximize sparkle, learn all about the...

Are synthetic diamonds fake? So, are they really more dull than natural diamonds? It is time to sort fact from fiction. This a must-read to demystify the most common myths...